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模具企业如何才能在国内外市场占有一席之地

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     随着“经济全球化”的推进,国际、国内各行业之间和行业内部的市场竞争日趋白热化,优胜劣汰已成必然,护坡模具市场也不例外。在激烈的市场竞争中,反映在各行各业中的无序不良竞争最为突出的表现形式是“大打价格战”。各类模具定价方法千差万别、五花八门,给不良竞争留有空间,一些模具企业钻了“定价不准”的空子。要想摆脱只能依靠“价格”拼争市场的局面,企业必须制造出在技术含量上高人一筹的产品。在核心技术创新能力上的差距,使得中国企业很难跻身“高端产品”的行列,只能亦步亦趋跟着国外企业的脚步,进而使用“杀伤力”和“自伤力”都极强的“价格战”去冲击“低端市场”。

With the Advancement of "economic globalization", the market competition between international and domestic industries and within the industry has become increasingly fierce. The survival of the fittest has become inevitable, and the slope protection mold market is no exception. In the fierce market competition, reflected in all walks of life, the most prominent form of disorderly bad competition is "big price war." Various types of mold pricing methods vary widely, leaving room for bad competition, and some mold companies have drilled the "wrong pricing" gap. To get out of a market that depends on "price" competition, companies must produce products that are technically superior. The gap in core technological innovation capabilities makes it difficult for Chinese companies to join the ranks of "high-end products" and can only follow the footsteps of foreign companies. Then use "lethality" and "self-injury force" are extremely strong "price war" to impact the "low-end market."

     归根结底,企业参与市场竞争,核心竞争是人才的竞争,“得人才者得天下”,企业要创新技术、开发新产品、制造一流的模具、提供一流的服务,没有相关的“人才”是不可能办到。为此,模具企业要把引进人才、留住人才、科学用好人才、培养人才放在多项工作的首位来抓紧、抓好。总之,随着时代的进步和中国市场经济的完善,中国模具企业积极参与国内外竞争已经成为“离弦之箭”。在这种大趋势下,“价格战”模式无论从主观和客观的要求上都必然并且必须停止下来。只有痛定思痛走出一味依靠价格搏命市场的“薄命策略”,中国模具企业才能真正在国内外市场占有一席之地。

In the final analysis, enterprises participate in market competition. The core competition is the competition of talents. "Those who get talents get the world". Enterprises must innovate technology, develop new products, manufacture first-class molds, and provide first-class services. It is impossible to do this without the relevant "talent". To this end, the mold enterprise should introduce talents, retain talents, use good talents in science, and train talents in the first place in a number of work to seize and grasp. In short, with the progress of the times and the improvement of the Chinese market economy, the active participation of Chinese mold companies in domestic and foreign competition has become an "arrow of departure". Under this general trend, the "price war" model is inevitable and must be stopped regardless of subjective and objective requirements. Only by trying to get out of the "mindless strategy" of relying solely on the price market can Chinese mold companies truly occupy a place in the domestic and foreign markets.


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